For this campaign, I helped conceptualize and execute the visual direction. I created hand-drawn illustrations that were used throughout static and video assets, as well as the logo lock-up and color palettes for the campaign.
2021 Summer Campaign
This campaign was aimed to show how Osmo could still be valuable during the out-of-school season. The illustrations help visualize how the Osmo products keep kids educated while enjoying their summer.
The illustrations are a mix of Osmo game pieces and characters, generic summer-themed icons. We also used this illustration style to add a level of playfulness and fun to not only the static ads, but on video as well. Our photo/video lead, Junan Wang, did an incredible job bringing the illustrations to life by overlaying the illustrations and animating them in the campaign videos.
Early Exploration
Here are some slides from the presentation I put together to share early visual explorations with the marketing team.
