Marble Brewery

With new ownership coming in, I was contacted by Marble Brewery to help give the brand a refresh. Being a craft beer pillar in Albuquerque for over 16 years, they wanted to give the brand a stronger tie to the community, a modern look, and the bit of grittiness that is Burque. While we kept the logo, colors, and fonts consistent to maintain the already established brand equity, we made several updates to help elevate the brand.

We developed a refined and scalable design system and applied it to 12oz. cans, 19.2oz. cans, and 12-pack packaging. A modern but gritty illustration style was also established, featuring mixtures of graphical elements and realism.

Other updates include flipping the bird (no pun intended) from “behind” the name Marble, to being the leading element of the lock-up to stand out and build recognition. Original fonts were used, but I opened up the tracking a bit to help the text breathe and improve legibility.

Below are renders of the artwork on products that are already on shelves.