Marble Brewery Brand and Packaging Refresh
Role: Art Direction and Design. Coordinated with ownership and the Director of Marketing. Establishing brand guidelines for the system rollout.
Challenge: Develop a refined and scalable design system that elevates the Marble brand, allows for effortless SKU expansion, and creates impactful shelf presence.
Strategy: The goal is to build a scalable visual system that honors Marble’s existing brand equity, while modernizing its shelf presence. I developed a modular design framework built around solid typographic foundations, illustrations, and color hierarchy - allowing flexibility for new SKUs without the loss of brand recognition. Collaborative efforts with the owners and Director of Marketing helped ensure that the system stayed true to Albuquerque, NM.
Solution: I developed a refined and scalable design system that introduced a unified grid, bold typographic structure, anchored by a signature illustration style. Each SKU features its own hero artwork, while maintaining alignment through consistent hierarchy, color blocking, and typography. The new system streamlines production templates, improves visibility on shelf, and establishes a visual cohesion across packaging, tap handles, and other marketing materials.
Impact: The new packaging system increased visual consistency across 8 existing SKUs, and easily expanded to a few new and seasonal products. The refresh launched in-line with seasonal releases and helped elevate Marble’s retail shelf presence, reinforcing the brand’s reputation as one of New Mexico’s leading craft breweries.
