Role: Art Direction, Branding, Illustration, and Design.

Challenge: Develop a Marketing campaign emphasizing how Osmo could still be valuable while children are away from school for the Summer.

Strategy: We were to promote 4 games for the summer. Our Photography team produced the lifestyle photos for each of the games, and I developed illustrations for each of the sub-campaigns. These illustrations were also used as animated elements in videos.

We have teams in India, and we created assets in French and in German, so I developed templates and asset libraries for each of the product campaigns to ensure maximum efficiency once the design production started. Creative assets were made for a large mixture of web-ads, social media, emails, blog posts, including an influencer by the name of Neil Patrick Harris.

Solution: I created a library of illustrations using a mix of Osmo game pieces and characters, and common summer-themed items. This established the foundations for 4 different themes within the campaign. These illustrations were the visualization of how Osmo products help keep kids educated while enjoying different summer activities.

Impact: Osmo had strong brand presence for the Summer season. Even while promoting 4 games simultaneously, we were able to keep the campaign story cohesive and memorable for new purchasers and returning ones.