Role: Branding and Art Direction; Packaging Design; Hand-lettering.

Challenge: Develop a brand for the brewery and music venue at 111 Marble Avenue.

Strategy: Develop a wordmark that embodies Albuquerque and the Southwest.

Solution: A custom, modernized Western character.

Impact: A logo and brand for their main brewery and music venue, expanded to their specialty brewed One Eleven IPA where each can sold contributes to Albuquerque’s creative youth at Warehouse 505.