Role: Art Direction, design, hand-lettering.

Challenge: Design a new look for Cerveza to signify the new era and strengthen the brand’s loyalty to Albuquerque.

Strategy: Study strong cultural characteristics of Albuquerque that pay homage to its history.

Solution: The lettering style of “Cerveza” is inspired by classic Southwestern signage. The ornate linework and embellishments were inspired by the pinstriping work seen on lowriders.

Impact: The relaunch of one of Marble’s most popular brews kicks off 2026 and offers consumers a new, elevated look, paired with a revised and improved recipe to enjoy in the coming Summer.